Our Mission

We are specialised in providing market intelligence covering specific segments or entire markets for the global Speciality Steel Industry. The results of our research projects are based on a vast scale data-collection, comprising present and historical information about the supply-, trade- and demand side of the specific steel products in question. Starting from our extensive data-base, we carry out detailed surveys into the topics defined by our customers in order to be able to elaborate a complete set of recommendations for strategic action. Our customers are leading speciality steel producers, traders, as well as their raw material and technology suppliers.

A typical case when we are called upon is when a steel producer plans an offensive move (investment) into new markets: either geographically, or by penetration of specific market segments with new product forms or steel grades. In such cases, we provide all relevant data and information about market potential (end-users, converters, traders), competitors, local specifications, prices, forecasts, etc. for the market concerned. To this end we will not only visit and interview the most important market-players, but also consult all other available data sources, like associations, research institutes etc.

Philosophy

Our philosophy is best expressed through a famous line, originated by Leonardo da Vinci - " Ad Fontes..." (To the source....) - meaning that we strive to use only genuine data, gathered as far "upstream" as possible, namely at the source.

Ad Fontes ... (Leonardo da Vinci)

... to the source

Background

SMR - Steel & Metals Market Research GmbH was founded in 1994 by Markus A. Moll after having spent five successful years in a metals market research firm in Germany. The first location of the new company was Meerbusch, near Duesseldorf, Germany. In 1997 SMR was moved to Ehrwald (Austria) and in August 2000 to its present location in Reutte, Tyrol (Austria). Reutte is conveniently located approximately one hour from Innsbruck, or 1 1/2 hours from the Munich airport.

SMR currently employs eight people, but also engages external market specialists for particular projects, whenever required. Additionally we maintain a world-wide network of contacts and informants which includes many highly renowned specialists in their fields. This type of organisation allows us to be large enough to answer all of your questions within a reasonable time, but also small enough to do this efficiently and in a very personalized form.