Wolfgang Lipp
Managing Director
SMI – Steel Market Intelligence GmbH
Wolfgang Lipp holds a degree in International Marketing from the University of Applied Sciences, Kufstein, Austria. He had pursued a part of his studies at the California Lutheran University in the USA.
Before starting his career in the special steel industry he held positions with the world-wide leading powder metallurgy company PLANSEE, Austria, and thereafter the German SIEMENS AG. In both companies he had completed special marketing project assignments on an international scale, which included being stationed with subsidiary companies in England, Germany and Singapore.
In 2002, he joined SMR as a Market Analyst, specialising in the field of the stainless and specialty steel industry on a global scale. Lately the project allocation resulted in Wolfgang spending considerable part of his time in China, thereby becoming the ‘China specialist’ of the SMR Group.
In January 2008, Wolfgang Lipp was promoted to the position of Managing Director of the newly created SMI – Steel Market Intelligence GmbH.
His life motto: "Calmness is the cradle of power." (J.G. Holland)
